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Home > NEWS > Company News

Under the attention, how should cosmetic packaging material manufacturers seize the opportunity and seek new growth poin

分类：Company News
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发布时间：2022-12-01
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【概要描述】 At present, the high-end brand has become a constant issue in the Chinese cosmetics market. A good packaging speaks for your product from the moment it catches the consumer's eye. At the same tim...

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Under the attention, how should cosmetic packaging material manufacturers seize the opportunity and seek new growth poin

【概要描述】随着陶瓷的广泛应用，随即开始出现相应系列的卫浴陶瓷套装，从按压式陶瓷沐浴瓶到陶瓷漱口杯，整个套装搭配起来显得更加有格调和品味，广受小资生活群体的喜欢，特别的欧美国家特别喜欢这种风格。除了普遍的日常用品陶瓷杯和陶瓷烛台外，陶瓷卫浴套装也开始流行起来，证明大家对于生活品质都在不断的提高。除了我们的卧室客厅，现在我们的浴室也要妆点起来了，给生活多点感觉。

陶瓷的制作工艺相对来说比较简单，但整体颜色的设

分类：Company News
作者：
来源：
发布时间：2022-12-01
访问量：

详情

At present, the high-end brand has become a constant issue in the Chinese cosmetics market.

A good packaging speaks for your product from the moment it catches the consumer's eye. At the same time, as the last process of the cosmetics industry, packaging not only has to ensure its own safety and environmental protection, but also undertakes the function of protecting the hygiene and safety of the contents, and its importance is self-evident.

According to data from Marketsand Markets, the world's second largest market consulting company, the global cosmetics packaging market is expected to grow to US$60.9 billion (approximately RMB 384.95 billion) in 2025, with a compound annual growth rate of 4.03%; in terms of regions, Asia-Pacific cosmetics The packaging materials market will contribute the largest market share during the forecast period, among which, China, the second largest cosmetics consumer market in the world, will continue to grow in size of the packaging materials market.

In the post-pandemic era, consumers pay more attention to digital experience and health. According to the change of consumer demand, the strategic transformation of beauty cosmetics to beauty technology is the strongest voice of the times. Technological innovation will carry out the whole process of R&D, production, marketing and operation of beauty cosmetics. International brands will continue to strengthen technological innovation, while domestic brands need to improve their ability to innovate differentiated services.

In the era of attention economy, how should packaging material suppliers seize opportunities and seek new growth points?

(1) As consumers’ demands for skin care continue to escalate, local refined categories will become a high-growth track;

(2) The development of mid-to-high-end cosmetics is strong, the demand for high-end packaging increases, and the sense of luxury and simplicity will be sought after;

(3) The ability of packaging innovation has attracted the attention of brands. Whether it is a brand owner or a packaging material supplier, innovation is the core driving force for future development.

Adhere to the road of innovation, continuously increase investment in research and development, enhance research and development capabilities, and develop innovative packaging materials to support products.

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