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Explore cosmetic packaging design Color application in packaging design
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【概要描述】 The main consumer force in the cosmetics industry is female users. In the design of cosmetic packaging, the use of color to reflect the sense of luxury is the key point. So what are the specific strat...
Explore cosmetic packaging design Color application in packaging design
【概要描述】随着陶瓷的广泛应用，随即开始出现相应系列的卫浴陶瓷套装，从按压式陶瓷沐浴瓶到陶瓷漱口杯，整个套装搭配起来显得更加有格调和品味，广受小资生活群体的喜欢，特别的欧美国家特别喜欢这种风格。除了普遍的日常用品陶瓷杯和陶瓷烛台外，陶瓷卫浴套装也开始流行起来，证明大家对于生活品质都在不断的提高。除了我们的卧室客厅，现在我们的浴室也要妆点起来了，给生活多点感觉。
陶瓷的制作工艺相对来说比较简单，但整体颜色的设
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- 发布时间：2022-12-01
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详情
The main consumer force in the cosmetics industry is female users. In the design of cosmetic packaging, the use of color to reflect the sense of luxury is the key point. So what are the specific strategies for cosmetic packaging design?
one. Typography of brand text
The brand text of cosmetics generally needs to be designed to be more delicate, generous and simple. For example, the main refreshing type of facial cleanser packaging, generally use a thinner font on the text, enlarge the font behind it, and overlap the shadow; or combine the font itself with the water element.
two. Choice of color
The choice of color should not only consider the characteristics of the cosmetic itself, but also the applicable crowd.
For example, women's cosmetics can reflect softness, beauty and enthusiasm in color. In order not to lose the high-end sense of the brand, the use of color should pay attention to the sense of stability and not too jump. The cosmetics used by teenagers can be pure and romantic, and can also be more lively in style; children's skin care products are more likely to use bright yellow, green and other colors that look healthy and caring; male cosmetics are more suitable for men's aesthetics, and more blue is used And black, with the current increase in men's skin care awareness, packaging design also chooses warm and passionate colors, such as orange and red.
three. Use of image elements
For the packaging design of cosmetic products of younger ages, we often use some illustration designs, but it should be noted that the illustrations should not be too complicated and distracting. For high-end people, the illustration design is naive, so we often use some graphic elements. In order to reflect the original ecology and natural concept of cosmetics, we often add some natural elements such as leaves, water, and clouds to set off.
Four. Container selection for cosmetic packaging
In order to make the packaging novel and unique, the choice of container is also the key point to be considered in cosmetic packaging design. For example, the cube gives people a stable and mature feeling, the cylinder will have some more beautiful and bright feelings, and the cone can give people a sense of stability, practicality, and elegant and noble feeling. As everyone's aesthetics tend to be diversified and fashionable, sometimes we also use some special-shaped bottles. If the design is decent, this kind of cosmetics will be more impressive. However, it should be noted that in addition to considering the aesthetics of such special-shaped packaging, it is also necessary to consider whether all the cosmetics in the bottle can be poured out, otherwise the practicality will be greatly reduced.
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Explore cosmetic packaging design Color application in packaging design-Company News
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