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From the perspective of cosmetic packaging, product appearance design and consumer psychology
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- 发布时间：2022-12-01
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【概要描述】 In the context of rapid economic development, the consumption concept of young consumers has changed accordingly with the improvement of living standards. Skin care products are necessities of life an...
From the perspective of cosmetic packaging, product appearance design and consumer psychology
【概要描述】随着陶瓷的广泛应用，随即开始出现相应系列的卫浴陶瓷套装，从按压式陶瓷沐浴瓶到陶瓷漱口杯，整个套装搭配起来显得更加有格调和品味，广受小资生活群体的喜欢，特别的欧美国家特别喜欢这种风格。除了普遍的日常用品陶瓷杯和陶瓷烛台外，陶瓷卫浴套装也开始流行起来，证明大家对于生活品质都在不断的提高。除了我们的卧室客厅，现在我们的浴室也要妆点起来了，给生活多点感觉。
陶瓷的制作工艺相对来说比较简单，但整体颜色的设
- 分类：Company News
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- 发布时间：2022-12-01
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详情
In the context of rapid economic development, the consumption concept of young consumers has changed accordingly with the improvement of living standards. Skin care products are necessities of life and products that can enhance the sense of self-superiority, and contain huge business opportunities. In the skin care product market, consumers not only care about the functionality and practicality of the product itself, but also pay attention to the visual experience and packaging texture of the product. Domestic and foreign skin care brands are overwhelmed. Under the condition of having the same function, packaging has become a key factor that determines the product to stand out in the fierce competition in the market. Therefore, packaging is no longer a simple technology, it has become a complex cultural process, symbolizing the brand's philosophy and cultural story.
1. Psychological characteristics of female consumers
In the skin care market, women are the main consumers. They cherish the ideal of pursuing beauty and eternal youth, and spend a lot of money on skin care products. In order to meet the psychological needs of female consumers, manufacturers have invested a lot of capital to produce and sell products, stimulate women's purchasing power, and continue to study the changes in women's consumption psychology. For example, women's desire for beauty is prominent, and during the purchase process, they will have a soft spot for products with strong decoration, novel styles and unique shapes. Women also have strong emotional memory, so products with aesthetic value are more likely to arouse their desire to buy. With the development of women's consumption concept, they not only pay attention to what kind of effect the product itself can bring, but also what kind of status symbol the purchased product can bring to themselves, hoping to show their own values and taste from the product . In the design of skin care product packaging, humanized design elements are added to show the fashion sense and innovation of the product, which can attract female consumers. While male consumers are not prominent in the skin care product market, they prefer practicality and do not have many requirements for product packaging.
2. Consumer self-needs
Consumers make purchasing decisions based on their own needs. Consumption demand will develop step by step with the change of the times and the growth of age, from the requirement of material to the requirement of spirit. Therefore, contemporary packaging design is no longer just to simply protect products, it needs to have more meaning and functions, which can be found in every aspect of packaging design, such as concept creation, box innovation, tone positioning, graphic selection, font design, Material experiments and other aspects are carefully considered, with the purpose of connecting consumers and products, so that they can obtain spiritual resonance. Young consumers pay more attention to the trend of skin care product packaging, pursue a sense of youth, and can use more fashionable elements and gorgeous colors in the design. Mature consumers pay more attention to the practicality and taste of products. When designing packaging, they need to reflect the practical value of products, and the design style should tend to be simple and elegant. Only by grasping the self-demand of consumers and grasping different types of consumption psychology can the product be positioned correctly in the market.
Visual consumption has become an important part of consumption concept. Most of the foreign designs are very simple, and even use a single color to reduce the amount of ink used, there is no sense of excessive design, environmental protection and health, which reflects their concept of focusing on nature. For example, Fresh, which has the title of "The Lady of the Plant World", has natural ingredients and excellent efficacy, and is favored by many consumers. The packaging of Fu Leishi skin care products is almost all white ceramic bottles with pink outer packaging cartons. It seems simple and unpretentious, but the design is very thoughtful. The weight of the ceramic bottle body, the meticulous concave and convex lines on the packaging box, and the retro text all show low-key and luxury everywhere. Many consumers have indicated that they are indeed attracted by its meticulous and unique packaging design to buy Fuleishi products, and only after use can they realize that the effect is remarkable. This is a typical visual psychology-driven consumer behavior.
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From the perspective of cosmetic packaging, product appearance design and consumer psychology-Company News
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