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Why product packaging planning?

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【概要描述】 In today's society, I believe that you will not be unfamiliar with the term product packaging. Whether it is a well-known national brand or an excellent marketing plan, high-quality packaging is indis...

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Why product packaging planning?

【概要描述】随着陶瓷的广泛应用，随即开始出现相应系列的卫浴陶瓷套装，从按压式陶瓷沐浴瓶到陶瓷漱口杯，整个套装搭配起来显得更加有格调和品味，广受小资生活群体的喜欢，特别的欧美国家特别喜欢这种风格。除了普遍的日常用品陶瓷杯和陶瓷烛台外，陶瓷卫浴套装也开始流行起来，证明大家对于生活品质都在不断的提高。除了我们的卧室客厅，现在我们的浴室也要妆点起来了，给生活多点感觉。

陶瓷的制作工艺相对来说比较简单，但整体颜色的设

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  • 发布时间：2022-12-01
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In today's society, I believe that you will not be unfamiliar with the term product packaging. Whether it is a well-known national brand or an excellent marketing plan, high-quality packaging is indispensable. Before product packaging, planning is also required. The following will specifically introduce to you: - Why should product packaging planning be carried out.
 
1. Increase product demand
 
The original intention of product packaging is that merchants want to use this packaging to increase the customer demand for products. Therefore, when planning, the first thing to consider is where the main customer demand for the product is, and highlight the core advantages of the product on the packaging, so as to further explore the role of customer demand.
 
2. Understand the product attributes of packaging
 
Through the first step, we know that what the packaging wants to present is not the product, but the demand. There are three levels of consumption of products, namely: core products, tangible products and additional products. We all know that the core product is what consumers need the most, but through packaging planning, we want to turn additional products into an attractive point for consumers when choosing products, so as to promote sales through the existence of additional products. This is also an important content that needs to be discussed in the packaging planning process.
 
3. Transfer the information to be carried by the packaging
 
In the process of product packaging planning, we not only simply carry out the packaging on its appearance, but also hope to sell the information conveyed above through the packaging. The importance of packaging is that it acts as a spokesperson for the product, providing a clear explanation for the product, so that consumers can get an accurate and effective expression.
 
Conclusion:
 
Through the above points, we can know that product packaging can make the product get more turnover, and the purpose of product packaging planning is to make this sales more stable. If only the appearance is packaged and changed, the effect of packaging may not be maximized. Only through precise packaging planning can the effect be maximized.
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